What is Specification Insights?
Specification Insights uses your saved Speci-Finder keywords to aggregate on-demand specification insights about the trends in performance of your brands, products and competitors in the market, presented via a suite of easy-to-interpret charts.
Video Guide
You can watch a short video guide here:
Where does Specification Insights data come from?
Specification Insights utilises the information from all the public commercial tenders listed on the E1 platform, based on the information provided to E1 by builders.
How do I gain full access to data for Specification Insights?
Specification Insights is available as part of the Professional Plus license. Professional Plus gives you complete access to both our Specification and Market Insights products, inclusive of 5 quarters of data including the quarter to date. If you're interested in learning more or how to get started with Professional Plus you can contact us here.
How can Specification Insights help you?
- Monitor & Assess Market Conditions: Explore how the commercial tender market is performing quarter on quarter in terms of the volume of tenders and the average tender project budgets, at a national, state and category level.
- Track Specification Performance: Understand if the business development efforts of your team are paying off in your brand and/or products being specified, and how this compares to the market and competition.
- Identify Opportunities in the Market: Assess specification of your brand/products or competitors by location and market segment, to identify opportunities for new growth or diversification.
- Inform Sales Strategy: Use data to aid your business decisions and measure the impact of changes in business, marketing, product or sales strategy.
- Action Opportunities: Identify the projects, builders and/or consultants you need to engage or build new relationships with, to maximise business opportunities.
How does Specification Insights work?
To get started with Specification Insights, you'll first need to make sure your keywords have been added in Speci-Finder. To add keywords, click on ‘Create Keywords’ within the Specification Insights tab. Once selected you will be prompted to add your keyword and keyword type by brand/competitor/products/ other.
Once your keywords have been added, by accessing the Specification tab under Insights you can set the criteria for your charts, comparing up to 4 different keywords. Select a Keyword and Location and select Update to populate the charts for Specification Trend in Tender Project Volume and Specification Trend in Tender Project Budget.
Once your report is generated, you can click through to view the projects within your report parameters.
By clicking into milestones within each of the charts, surface the list of projects specific to each of the underlying insights across a single view.
Who in my company can view Specification Insights?
Any existing E1 users on your account can view Specification Insights if your company has access. You can also add additional users at any time by clicking on the ‘Invite to Insights’ button within Specification Insights.
